Tuesday, 22 October 2013

Aspects that make Responsive Web Design better than Seperate Mobile Design


 With the growing market of Smartphone and tablets its has been observed that global websites are now getting good traffic from tablets and Smartphones. In a report from Conversion Rate Optimization Report it shows that 35% of company are now designing their websites for mobile and 23% for tablets, with an increase of 10% on last year's survey. So, there are two approaches to consider to target Smartphone and tablets.
  1. Create a Separate website for mobile devices and redirect mobile browsers to it from the desktop site.
  2. Second is the Responsive web design, a website with same url for all devices.
If we consider Responsive web design most popular buzzword currently being thrown around When we do a Google on responsive web design one thing comes "that responsive web design is a low investment technique." For further verification we talk to UI Experts, Web Designer and Front End Developer, they say that responsive web design does take more time and effort, expect 25% – 50% increase in total cost to implement this technique. So, why we always heard that Responsive web design is a low cost technique ? When we compare responsive design to separate mobile design. Some points come out to consider that can justify that ” responsive web design is a low investment technique”.
  • Responsive web design is easier to maintain, Only one set of content rather than multiple versions
  • No need of separate domains works on the same domain.
  • The responsive web design is better for Google ranking.
  • Mobile responsive design delivers a better reading experience
  • Single design works in all resolution no need of new design
    • If you are looking for devices and resolution friendly design than responsive web design is the best way to go.

2 comments:

  1. In the present scenario when online marketing plays a crucial role in improving the business of a company, it is the website that is known as the new store front.
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