Here is a typical
Scenario.
Design = 95%, Feature =
85%, Functionality = 80% Excepted Users = 70%
Converted
User = 10%!!!
Surprised?
I am Not.
Let's see, a beautiful
design, creative graphics, latest features and lots of functionality is enough
to engage and attract user, can convert into business. A Typical Mindset of
Digital Asset, Web, App...
Sample: A mobile app for travel reviews.
Design, feature and
function is perfect to find a perfect holiday.
What If, the User is more
interested in finding a flight, hotels... and so on all in one place with easy
of few clicks or sweeps.
The real Scenario: The app
is not fulfilling the user requirement,
How can we expect good
traffic? We can say the experience of interacting with the app is
unsatisfactory which in turn hits the traffic and conversion rate goes up in
smoke.
Here, UX plays an
important role to convert unsatisfactory experience to a satisfactory result.
Ok, So, what is UX?, and How
can UX improve the preferred experience and increase traffic and sales.
What is
UX?
User Experience (UX), is
how a user feels about the product and service while they using it, does it
serve the goal of a user, their time and emotion are valued, and how well they
are able to interacting with the product.
How UX
can improve the experience and increase traffic?
UX focuses on all aspects
of end-user, like why they are using it, what is the purpose of using, are they
able to achieve their goal, what are the issue they are facing, what are the
feature needs to be added, who are the user and how easily they can perform
their task.
UX analysis and research
can create a clear path and vision which needs to be followed to achieve the
goals of the product and it reduce productivity and development cost.
UX Research includes
·
Surveys
·
User interviews
·
Focus group meeting
·
Benchmarking
·
Social analytics
·
Journey map
And other methods, Off-course every UX problem
needs typical methods of research
Then come feedback, to improve the products
loopholes, issues, bugs or implementing of new features if needed.
When user's feeling will
be taken care of, they feel attended, they understand new features
with minimal error and ease in performing the task. It will leave a positive
impression on the user and create a brand value of the product.
Every user wants to use
good product again and recommend others. This will create an impact on
business, traffic, sales and increase conversion rate too.
Please share your feedback's, Edits, Insights: UX professionals of the world!
co-authored by Subrata (http://subratakar.com/)
co-authored by Subrata (http://subratakar.com/)
