How UX can increase traffic and sales? UX should be an integral part of an organization's business strategy.

Here is a typical Scenario.

Design = 95%, Feature = 85%, Functionality = 80%  Excepted Users = 70%  

Converted User = 10%!!!

Surprised? I am Not.

Let's see, a beautiful design, creative graphics, latest features and lots of functionality is enough to engage and attract user, can convert into business. A Typical Mindset of Digital Asset, Web, App...

Sample: A mobile app for travel reviews.

Design, feature and function is perfect to find a perfect holiday.

What If, the User is more interested in finding a flight, hotels... and so on all in one place with easy of few clicks or sweeps.

The real Scenario: The app is not fulfilling the user requirement,

How can we expect good traffic? We can say the experience of interacting with the app is unsatisfactory which in turn hits the traffic and conversion rate goes up in smoke.

Here, UX plays an important role to convert unsatisfactory experience to a satisfactory result.

Ok, So, what is UX?, and How can UX improve the preferred experience and increase traffic and sales.

What is UX?

User Experience (UX), is how a user feels about the product and service while they using it, does it serve the goal of a user, their time and emotion are valued, and how well they are able to interacting  with the product.

How UX can improve the experience and increase traffic?

UX focuses on all aspects of end-user, like why they are using it, what is the purpose of using, are they able to achieve their goal, what are the issue they are facing, what are the feature needs to be added, who are the user and how easily they can perform their task.

UX analysis and research can create a clear path and vision which needs to be followed to achieve the goals of the product and it reduce productivity and development cost.

UX Research includes

·         Surveys

·         User interviews

·         Focus group meeting

·         Benchmarking

·         Social analytics

·         Journey map

And other methods, Off-course every UX problem needs typical methods of research

Then come feedback, to improve the products loopholes, issues, bugs or implementing of new features if needed.

When user's feeling will be taken care of,  they feel attended, they understand new  features with minimal error and ease in performing the task. It will leave a positive impression on the user and create a brand value of the product.

Every user wants to use good product again and recommend others. This will create an impact on business, traffic, sales and increase conversion rate too.

Please share your feedback's, Edits, Insights: UX professionals of the world!

co-authored by Subrata (http://subratakar.com/)